Like any type of compensation, incentives are about matching your business’ goals to the goals of your employees. If you can find out what they want most, you can motivate them to help grow your business.
While these groups are usually best found online, it’s preferable to have in-person meetups for the bulk of your interactions. Plus, even if you don’t land a column, you might be able to land a guest post, which can be incredibly valuable as well. Make sure that what you write about is valuable to the target audience. It’s a chance to access and build trust with an audience someone else worked really hard to build. This isn’t usually a situation where you get paid, but it’s also not a situation where you have to pay. These columns give you the opportunity to make consistent contact with an audience, building an actual relationship with the publication’s readers.
That audience then begins to think of you when they think of experts in your field. If you are a decent writer, sharing your expertise in the form of weekly or monthly write-ups can do wonders for your brand. While much of the world has moved online, print media still exists, and in some niches, it still thrives.
If you want the best results, your headline has to be enticing, and your copywriting needs to hold the reader’s attention through the duration of your pitch. Simply identify crossover in your audience and a non-competitor’s audience and then find a way to tap into that crossover in a mutually beneficial way. It’s typically best to target companies in your local area, even if your clientele isn’t local.
Your goal is to work out a complementary arrangement that provides mutual benefit for both businesses. Teamwork is always more effective than singular effort, and combining resources with another business can help you do things you could never accomplish on your own.
While freeloader types might grab and go, they were never going to buy anyway. The type of people interested in paying for quality is going to be impressed by the value you provide in the consultation. You’ll have to test one out to see if it works with your target audience. Webinars can also be recorded and used as standalone products or even a series of products. They are a great medium for both live and recorded training. DO YOUR HOMEWORK. Follow deals going on in your area and see how they play out.